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Webinar: Finding the Purple Unicorn: Diversifying Your Talent Strategy in 2017
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Webinar: Finding the Purple Unicorn:  Diversifying Your Talent Strategy in 2017

When: Wednesday, July 26, 2017
1 to 2 PM
Where: Online
United States
Contact: Alex Mascaro

Online registration is closed.
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NEHRA's Webinar Series:

Finding the Purple Unicorn: Diversifying  Your Talent Strategy in 2017

Presented by Talent Works International



Everyday a new technology is launched and promoted to help fast-track recruiting.  It is a candidate’s market  and organizations of all sizes need to compete for the best talent.  However, while recruiting demands have increased the internal resources and talent acquisition budgets  in many organizations have not grown to support the demand for complicated and niche roles, especially in New England.


Join Jody Robie, Senior Vice President for Talent Works International as she shares some concrete tips and methods to improve you passive candidate pipeline while enhancing your employer brand.  Regardless of the industry and the level of roles, these best practices will inform and support as you compete in the war on talent.


Attendees will learn:

-          What is passive sourcing and why is it important?

-          How to conduct a competitive audit

-          The connection between a clear employer brand proposition and the way your message your openings

-          Leveraging digital media for campaign solutions

-          Success stories, tips and suggestions

-          Q and A 


Jody Robie is the Senior Vice President North America for Talent Works International (TWI). Talent Works International is a global talent communications firm which helps organizations around the world build effective and efficient talent strategies through our research, sourcing and creative teams. With the North American headquarters in Waltham, MA, TWI continues to be a strong supporter of NEHRA. Please contact or for more information.

Cost:  Members - FREE     Non-Members: $50

CEU Credits:

This program has been applied for 1.0 General Credit Hours.

NEHRA is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP. For more information, visit the SHRM certification website at

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.






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