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Webinar: Exploring Employee Benefits: Innovating Prevention through Genetics
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When: Thursday, April 26, 2018
2:00 to 3:00 PM
Where: Online
United States
Contact: Marissa Cammarano

Online registration is closed.
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NEHRA's Webinar Series:

Innovating Prevention through Genetics 

Presented by Color



Amid rising healthcare costs in the U.S., it’s easy to forget that less than 3 percent of those costs are spent on prevention. With scientific advancements and the plummeting cost of genetic sequencing, however, genetic information now has the potential to drive unprecedented levels of prevention and early detection. As employers seek to bring down healthcare costs while attracting and retaining employees in competitive talent markets, leading companies like Visa, SAP, GE Appliances, and Tribune Media are integrating genetics into their preventive health strategy. Offering employees confidential access to genetic services that can help them learn their risk earlier and manage it better enables these employers to invest in their employees’ health, and the future of their business.



Ben Sommers 
Vice President, Enterprise 

Ben joined Color with a background and passion for building technology businesses in the emerging health tech space.  Ben serves as Vice President, Enterprise, where he works with employers and organizations of all sizes, including Color’s wellness, consultant, and health plan partners.  Color’s Precision Health Platform enables organizations and their people to proactively manage their health through clinical grade genetic data, which can lead to healthier lives and lower treatment costs.  Prior to Color, Ben served as Vice President, North America Business Development at Fitbit, a company that designs products and experiences to empower and inspire people to live healthier, more active lives.  Prior to Fitbit, Ben served as Regional Vice President, Western U.S., for Castlight Health, a healthcare IT company that built the first personalized platform to enable employers to understand and manage their healthcare investments while helping employees make the best possible healthcare decisions.  Before joining Castlight, Ben served as the Vice President of Sales & Marketing at Future Point Systems, managed a Western U.S. territory at IBM, and held key finance and investment positions at Windspeed Ventures, and at Robertson Stephens, a technology-focused investment bank.  Ben earned his MBA from the University of California Berkeley, Haas School of Business, and received his BA in Economics from Harvard University.


Parul Somani
Head of Marketing, Enterprise & Clinical

Parul leads marketing for Color's enterprise and clinical channels, building Color's brand among employers, partners, and healthcare providers. She joined Color with personal experience and a passion for the importance of democratizing access to genetic testing. Prior to joining Color, Parul served as VP of Growth for Weddington Way, where she led key the company's evolution from a multi-brand e-retailer to a vertically integrated omni-channel wedding fashion brand and its acquisition by Gap Inc. Prior to joining Weddington Way, Parul served as a Manager at Bain & Company, a management consulting firm, where she led teams working on strategic initiatives for primarily consumer, technology, and private equity clients and helped start Bain's first consulting office in India. Parul holds an MBA from Harvard Business School, as well as a B.S. in Electrical Engineering and Computer Science and a Minor in Economics from the Massachusetts Institute of Technology.

Cost:  Members - FREE     Non-Members: $50


CEU Credits:

This program has been applied for 1.0 General Credit Hours.





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